Investment Strategy

Investment Strategy


Phoenix Capital Holdings is a SEC registered independent private equity investment firm focused on U.S real estate investments. Phoenix creates value for its clients by repeatedly partnering with best-in-class sponsors and developers on unique acquisition and development opportunities. Phoenix only partners with sponsors and developers with well-defined expertise in particular product types, strategies and geographic markets who co-invest side-by-side with our capital.

Through Phoenix Capital Real Estate Funds, the firm makes equity investments in real estate joint venture projects on behalf of its institutional, family office and high net worth clients. Since its founding in 1996, the firm has invested over $1.0 billion of equity capital into over 200 real estate projects with over $5 billion of total aggregate costs.

Over its 21 year history, Phoenix Capital’s founders, partners and employees have been the firm’s largest investor, investing along-side its clients and ensuring a strong alignment of interest. The Phoenix senior management team of experienced professionals has worked together for over 20 years – first as real estate developers; next as family office real estate investors; and now as well-established professional fund managers. It is this unique combination of real experience as developer/operator, Equity investor, and Fund manager – that makes Phoenix Capital the real estate manager of choice for its large, diverse and sophisticated group of clients.

In 2009, Phoenix began raising capital through a private equity fund format focused primarily on multifamily investing nationwide. Since inception, the financial goal of these Funds was to deliver a mid-teen net IRR with a net equity multiple of 1.6x over a three to five year hold period. Funds I – VII have invested in 68 projects in 39 markets, and current projections indicate the Funds are on track to meet or exceed the pro forma return targets. The 2017 Vintage Fund, Phoenix Real Estate Fund VIII, L.P., is projected to deliver similar results as prior funds by targeting 10-15 investments with diversification into 8-10 of the highest growth markets with an equal number of best-in-class development partners.

A unique advantage to the Phoenix Funds is that the capital is deployed much quicker than competitive funds, typically over a 12-18 month period (versus other funds with investment periods as long as 3-5 years). In addition, by keeping the Fund size smaller ($200 million or less), Phoenix can remain highly selective in its screening process (typically reviewing several hundred projects each year and investing in only 10-12). Detailed asset and fund level reporting is provided to our investors on a quarterly basis.

Current Investment Focus >>